The search experience on Veepeeās platform was creating frustration among users. Members often searched for a specific brand but were met with inconsistent results: multiple entry points for the same brand led to completely different search outcomes. This inconsistency left users confused, unable to find the sales or products they were looking for. Our challenge was to create a solution that made searching for brands seamless, intuitive, and frustration-free.
Our high level goals were :
– For members …
Making them feel that we understand the request on the search by improving the experience so that they feel like in a physical shop, immerge into the brand spirit and offer.
– For brandsā¦
Allow brands to communicate and showcase their products the way they wantĀ
– For Veepee…Ā
Convert brand pages into source of revenue
I led the design of the āsearch brandā experience from ideation through to delivery of the mockups.
As the Product Designer, I was responsible for:
To understand the root cause of the frustration, I gathered data from:
User Feedback : Leveraging insights from Devetail, I discovered a recurring complaint: āI search for a brand but get results for other brands.ā This sentiment highlighted the need for a more focused approach to search results.
Stakeholder Workshops : I facilitated sessions with the marketing project manager, head of media, and product owner. These workshops helped consolidate diverse perspectives and align on objectives.
Behavioral Analysis : By analyzing search data and heatmaps, we noticed a high drop-off rate on the search results pageāan indicator of unmet expectations.
The solution was clear : a dedicated brand page. This page would serve as a unified hub, displaying all relevant sales, products, and information associated with a searched brand. Key features included:
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