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📍 Paris
elodiemesnard6@gmail.com​

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Designing the Website for Pearl Services

Pearl Services is a new fresh cleaning company

Client :

Pearl Services

Category :

UX design, UI design

Start Date :

August 2024

The
Challenge 💪🏼

Pearl Services, a professional cleaning company specializing in commercial and residential services, aimed to modernize its online presence. The primary challenge was to design a clean, engaging, and efficient website to attract new clients while reinforcing trust with existing partners.

Project goals : 

  • Showcase Pearl Services’ wide range of cleaning services in a structured and appealing way.
  • Provide intuitive navigation to guide visitors toward making contact.
  • Build trust through customer testimonials and professional certifications.
  • Optimize the site for high performance in search engine rankings (SEO).

My
Role 🧢

  • Conducting research and analyzing business needs
  • Designing a clear and effective information architecture.
  • Creating high-fidelity mockups and defining the site’s visual identity.
  • Take in consideration the constraint (no developer for the website creation, should be created on WordPress)

Research 🔎

Project steps :

  1. Research and Analysis
    I facilitated a discovery session with the Pearl Services founder to:
    1. Identify key services to highlight (office cleaning, residential maintenance, disinfection…).
    2. Understand target users’ expectations.
    3. Analyze competitor websites to pinpoint strengths and weaknesses in the market.
 

2. Defining the Information Architecture
I designed a straightforward and effective structure, divided into clear sections:



      • Homepage: Overview of services and company values.
      • Service Pages: Detailed descriptions of each offered service.
      • Testimonials: Customer feedback highlighting satisfaction and reliability.
      • Contact Page: Simple and accessible form with all essential information.
 

3. Visual Design
The visual identity was crafted to reflect Pearl Services’ professionalism and trustworthiness:




        • Color Palette: Shades of blue and white to evoke cleanliness and reliability.
        • Typography: Modern and easy to read for a smooth user experience.
        • Imagery: High-quality photos showcasing services to enhance visual impact.
 

4. Prototyping and Iteration

  • I developed interactive prototypes to validate design choices with the Pearl Services team.
  • Multiple iterations optimized the user journey, especially to streamline quote requests.

Benchmark 👀

Time to bench and gather inspiration !

Website

After creating wireframe to make sure the new flow and blocks are well build. It's time to create high-fidelity mockups that brought the concept to life:

Conclusion

The website for Pearl Services successfully modernized the company’s image and established it as a trustworthy player in the cleaning industry. This project demonstrated the value of user-centered design in achieving both commercial and strategic goals.
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