African Teen is a cultural association based in Tremblay-en-France. It offers Afro dance classes for all age groups and runs international solidarity initiatives, including educational projects in Africa. Despite being active and committed, the association faced challenges with its online presence: an outdated website, low engagement, and a brand identity that failed to reflect its values fully.
The goal was to modernize the website and rethink the brand identity to attract new members, increase engagement with existing ones, and raise awareness of their solidarity projects.
Objectives :
1. Research and Diagnosis
I organized sessions with association members to understand their expectations:
2. Collaborative Workshop
To lay the foundation for the site, I facilitated a brainstorming workshop with key stakeholders, including the association’s leaders and members. The session was divided into three stages:
Outcome:
The visual identity was redesigned to capture the association’s energy and commitment:
The website was structured to meet user expectations:
English 
French